For most families, food budgets are relatively elastic. Compared to fixed expenses like mortgages or car loans, they're the area where you have the most choice about how much to spend each month.
Think so? Think again! Visit the supermarket, and you'll be subjected to a barrage of proven tactics, all designed to encourage over-spending.
Check out this article from MSN Health and Fitness, listing 10 Things Your Grocery Store Doesn't Want You to Know.
It'll help you wise up to the many ways the market is after your wallet.
There’s nothing haphazard about the layout of your grocery store. ... Walk in the front doors and chances are you’re faced immediately with hard-to-resist items (not on your list) like fresh-cut flowers or just-baked loaves of bread. Just try walking past them en route to a carton of milk without tossing something extra into your cart. In fact, research has shown that 60 percent to 70 percent of what ends up in our carts is unplanned.